Congratulations! The time, energy and top-quality skill you have placed into the production of your app have paid off. The UX is terrific because you hired the best mobile designer in the business. Now, all you have to do is sit back and let the perfection of your masterpiece speak for itself, right?
Realistically, things never work out so ideally. It will be important to bolster the impressive app with a formidable plan to bring your app to the people who will need it the most. If you have been wondering which is the proper tool to serve up your app and bring it to consumers ready to pay good money, the answer is mobile marketing. Marketing jobs can really help you begin mobile marketing.
Later in the article we will discuss some reasons why this component of your marketing strategy is so essential. While the focus of our message is geared specially for mobile apps, you will find the concepts and precepts established here are applicable to a wide range products because everything is connected to mobile devices
Study the Statistics
It’s always best to begin with the numbers. Mobile Marketing Statistics Compilation posted an important marketing insight that helps us understand how consumers use their mobile devices for just about every aspect of their business from research to communications. Did you know that 90% of the time people will spend on their mobile device will be on an app?
It is equally important to consider your timing for maximum efficacy you will want to reach your audience at a time when they are ready for your message. This will help you choose the best moment to approach them.
There are Millions Just Like You
You probably knew this but there are many app developers out there in the mobile world. Just look at these statistics from Statista to get an idea of the competition you face. Just like you they all believe their app is the absolute best and many of them have received awards for their productions. We look at these hard-working and industrious lot as an inspiration and examine some of their strategies in our Mobile Apps Success Stories.
The Future is Now
Technology is evolving faster than we can imagine and everywhere we turn we can see AIs that are acting more and more human every day. Virtual reality and augmented reality are corroding the barriers between the physical and digital realms – at least visually – and it is just a matter of time before all of this is applied to the marketing realm.
Mobile Marketing is For All Businesses
Location based ads are the best component of a well-planned campaign to send your target audience a well-crafted message. If you are a restaurant a food app would be a great way to bring more people by your location.
Bonding with Customers
By their very nature, mobile devices are personal objects and are used in the bathroom, in the bedroom and in places where few other marketing practices will reach their customers. This will allow you create a deeply engaging message that is sure to make that positive impact you need.
Everybody Else is Doing It
Finally, this is probably the most cynical reason of all, but it is important to consider nonetheless. In a highly competitive market it is vital to place as much distance between yourself and competition as you can. If your biggest competitors already have an effective mobile marketing campaign up and running, you will have some serious sprinting cut out for you if you hope to close the gap, so to speak.